Shawan Books

Today, operators aren’t just competing with each other; they’re up against a whole world of entertainment services and content providers fighting for people’s attention. The country’s richest sports league — and the one with the most to gain from gambling — has taken a back seat to the NHL, MLB and NBA, each of which has signed multiple marketing partnerships and deals to sell data to operators. Compared with other U.S. sports leagues, the NFL has taken a much slower approach to the fast-growing world of legal sports betting. “We are excited to bring NBA-level solutions to leagues across the region and help teams elevate their game,” he concluded. Sportradar’s total sport rights costs stood at €95.9 million, up €43.6 million or 83%, driven by new rights, in particular its partnerships with the ATP men’s tennis tour and US basketball’s NBA.

For Customers

Once the sale closes, it will mean the end of XLMedia, since the company previously sold off its European business in April to Gambling.com Group for $37.5 million plus a $5 million earn-out. XLMedia will then distribute its cash to shareholders and cease operations, according to the filing. Sportradar is buying the North American operations of sports-focused content publisher XLMedia for up to $30 million, according to a disclosure by XLMedia Monday. Total consideration for the sale represents an implied value of up to 8.8p per ordinary share and a multiple of 5.5x adjusted EBITDA 2023 for the segment. XLMedia said the offer represents a “fair net present value” for the standalone North America segment’s future revenue and profitability.

Sportradar is a leading global provider of sports betting and sports entertainment products and services.

But as the technology landscape changed and the market for sports technology continued to grow, the company began exploring the benefits of moving to cloud. Sportradar, the world’s leading sports technology company, moved most of its workload to cloud to improve resilience, performance, scalability, and reliability. For every technical service, Sportradar expects its teams to capture availability, reliability, and performance metrics against a service level objective (SLO). “We envision using data to personalize the fan experience, whether by delivering stats during broadcasts or providing fantasy sports opportunities. Hyper-personalization is the future,” he remarked.

Data sources

Countries that open and regulate for sports betting are likely to deliver growth for the industry in 2022. Media reports suggest that Brazil and a couple of other South American countries, as well as India, may potentially have sports betting regulation up and running in the next couple of years. If this is the case, we anticipate an influx of operators moving into these territories and existing operators scaling up their operations to gain market share at a critical moment. We’re also aware that countries including Japan are keeping a keen eye on progress in the US market ever since betting was legalised there in 2018.

Latest news

In mature European markets, it seems inevitable that there will be increased restrictions on betting advertising. In recent years, both Italy and Spain have banned gambling advertising outright, while lobbyists in Germany are pushing for restrictions on betting sponsorships in football. The UK could go the same way following its review of existing gambling legislation which is currently underway. In addition, content such as darts and table tennis – sports that require low human interactions – can also be used to fill any gaps in the timetable and sport calendars. As a result, few restrictions are placed on developers when they are working with cloud service offerings.

EQT, together with CPP Investments and Temasek and Keywords Studios, announce acquisition completion

• “We are excited to bring NBA-level solutions to leagues across the region and help teams elevate their game,” he concluded.
• Today, that vision has been achieved, with more than 500 engineers organized into 17 tribes.
• Synergy is designed to enhance coaching and scouting through detailed game analysis.
• Teams also rely on Synergy to scout talent, analyze opponents, and identify areas for improvement.
• The UK could go the same way following its review of existing gambling legislation which is currently underway.
• In a notice to shareholders issued through the London Stock Exchange, where XLMedia is listed, the company said Sportradar will pay $20 million up front with up to another $10 million in performance payments due in April 2025.

Sportradar, the sports technology company, has posted record second-quarter revenue of €278.4 million ($306.7 million) for the three months up to June 30. Sportradar are well placed to address this demand with a market leading portfolio of soccer products and solutions. And, recently, we’ve significantly increased our offering by automating the trading of Live Odds on soccer matches, meaning we can trade hundreds of soccer matches at a time. As resources are deployed and teams move into development and testing, Cloudability’s rightsizing recommendations ensure continuous cost and performance optimization through production.

Media

• The country’s richest sports league — and the one with the most to gain from gambling — has taken a back seat to the NHL, MLB and NBA, each of which has signed multiple marketing partnerships and deals to sell data to operators.
• All qualified applicants will receive consideration without regard to among other things, your background, status or personal preferences.
• Turner stressed the importance of making analytics easily consumable, as raw data can sometimes be overwhelming for coaches and players.
• Programmability in New Relic gives Scott and the engineering teams the ability to customize how they track and calculate metrics.
• This, in turn, heightens engagement and optimises revenues for sportsbooks that carry the Virtualised Live Match Tracker, with the end users served tailored in-play betting opportunities.
• These visual elements that are designed to enhance the user experience and deepen understanding of the action can include everything from heat maps to stunning player performance graphics, adding a dynamic element to support media companies’ storytelling.
• In mature European markets, it seems inevitable that there will be increased restrictions on betting advertising.
• These recommendations are backed by machine learning algorithms, which have been trained on millions of hours of utilization data.

“For us, it was critical to get insight into time-based availability, where availability is determined by the duration of a specified condition in the technical service,” he says. “We created a custom observability app in New Relic that pulls data from New Relic synthetics and processes it to give us a complete view of time-based availability for every system.” New Relic has helped us change the culture in terms of how we understand performance and test our systems. With New Relic as an integral part of the delivery pipeline for testing changes, it acts as a quality gate to help us capture issues before we ship to production. Whether its Formula 1 racing or world snooker championships, American baseball or European football, in addition to dozens of other sports, the fan experience wouldn’t be the same without Sportradar. “Ideas are endless, but finding the right people to implement those ideas has been a challenge. However, the sports industry presents unique opportunities to engage talented data analysts and technologists,” he said.

MEDIA & TECH COMPANIES

Revenue from the sports content, technology, and solutions division was €49.3 million, up 22%, and made up 18% of total revenue. XLMedia’s brands include college football-focused Saturday Down South and Saturday Tradition, gambling-themed Sports Betting Dime and Honey Monkey Pineapple, and Philadelphia and New York sports publications Crossing Broad and Elite Sports NY. In 2023, the North America businesses generated $27.5 million in revenue and adjusted EBITDA, a measure of profitability, of $5.5 million, according to XLMedia. The business makes its money from both traditional advertising as well as affiliate marketing, such as directing readers to bookmakers through hyperlinks inside stories.

Accelerating releases and understanding latency

An obligation to fund historical US acquisitions has limited the group’s ability to participate in further acquisitions. Instead, it has focused on growing its existing owned and operated footprint and expanding its media partnership business roster. The board also said after the European business’ sale, the North America business “may be considered too small to remain listed”.

Portfolio

EQT Expansion Capital II also supported the strengthening of the internal organization by attracting new managers and improving internal processes. This technology is critical to shaping and powering our data and will shape the future of sports and empower our customers. Start a free trial of Apptio Cloudability and see how your organization can leverage cost transparency and customized reporting to lower transaction costs and make better decisions about your cloud spend.

INTEGRITY, RIGHTS PROTECTION & REGULATORY SERVICES

This growth was driven by expansion in its Betting Technology & Solutions vertical, where revenue increased 30% to €229.1m. The AI-powered streaming technology launched for coverage of men’s tennis earlier this year under sportradar’s wide-ranging and multi-year agreement with Tennis Data Innovations, a specialist joint venture vehicle of ATP and ATP Media. However, 4Sight Streaming has now additionally been integrated into the NBA offering for the new season – and, according to Sportradar, it has the potential to transform the presentation of the sport. Programmability in New Relic gives Scott and the engineering teams the ability to customize how they track and calculate metrics.

• However, 4Sight Streaming has now additionally been integrated into the NBA offering for the new season – and, according to Sportradar, it has the potential to transform the presentation of the sport.
• Whether you want to allocate costs, enable team ownership, or optimize your cloud spend, Apptio helps you drive better business outcomes with the power of trusted, actionable insights.
• Whether its Formula 1 racing or world snooker championships, American baseball or European football, in addition to dozens of other sports, the fan experience wouldn’t be the same without Sportradar.
• “Where leagues embrace technology, they lift the standard of the league, making it more attractive for top talent,” Turner explained.
• Excluding expensed sports rights, the business said the net loss was largely the result of investments made in its product portfolio.

• We provide cutting-edge solutions and services to media companies, bookmakers, sports federations and state authorities.
• This accessible format has enabled players like Chris Paul and LeBron James to use Synergy to review their performance and fine-tune their game.
• ©2024 SBG Companies Limited or its affiliated companies, All rights reserved.
• Consequently, tying its cloud investment and delivery costs to the value being created for the company is critical for the business.
• With these official data rights, Sportradar has access to the fastest, most reliable data across the most popular sports in this market, putting us at the centre of mobile and in-play betting opportunities – the largest growth sectors within US betting.

But get in touch for a custom quote – including discounts if you license data for multiple sports. Going forward, Scott sees the organization continuing to mature everything that it’s doing, including further improving its observability. “I’m particularly interested in seeing us make even better use of New Relic for deep insights into log aggregation and more fully leverage the OpenTelemetry capabilities for distributed tracing.”

“Where leagues embrace technology, they lift the standard of the league, making it more attractive for top talent,” Turner explained. He expressed enthusiasm about deepening partnerships with PBA teams, adding, “There are huge opportunities for national teams and PBA teams to take their performance to the next level by embracing Synergy.” “Sports is really our passion,” Turner pointed out, emphasizing the company’s commitment to advancing performance through data-driven insights and technology.

Teams

• “We envision using data to personalize the fan experience, whether by delivering stats during broadcasts or providing fantasy sports opportunities. Hyper-personalization is the future,” he remarked.
• Sportradar employs professional scouts to double-check game data for accuracy, ensuring it meets the high standards required by teams like those in the NBA.
• We also have leading digital media, including easy to implement widgets, images and editorial, to bring your webpages to life.
• “New Relic has helped us change the culture in terms of how we understand performance and test our systems,” says Scott.
• “The model is working well and we’ve achieved our goals. New Relic is an essential part of our success.”
• “Sports is really our passion,” Turner pointed out, emphasizing the company’s commitment to advancing performance through data-driven insights and technology.

We work with everyone from start-ups to enterprise leaders, who use our data in new ways to engage sports fans. “Our entire engineering capacity is comprised of truly cross-functional teams, with totally self-sufficient squads building great products and services without depending on people outside of that squad or tribe,” says Scott. “The model is working well and we’ve achieved our goals. New Relic is an essential part of our success.” New Relic’s flexibility and support of open source means that our teams can continue using the OpenTelemetry tools that they know but surface key metrics to a single pane of glass.

In line with the sale agreement, XLMedia will register as an ‘AIM Rule 15 Cash Shell’ without trading operations. This is an AIM company that has divested itself of all of its trading business. However, the industry is likely to remain cautious and what we are seeing amongst our clients is a significant uptake of redundancy content to ensure diversification of their offerings and to protect themselves against any future Covid crisis moments. The industry relies almost exclusively on live sport and thankfully we’ve seen it return to pre-pandemic levels. “This solution allows us to better understand the game, predict the outcome, and generate insights to enhance storytelling,” said Blaz Žitnik, senior vice-president of Betting Entertainment Tools (BET) at Sportradar. This means that the company offers a above average range of services compared to their competitors.

Industry Products

As the company migrated workloads, however, there were concerns about cost management. A content-driven events, media and publishing company that delivers news and insight to investors and iGaming professionals. “We delivered robust growth across our high-value product portfolio and strong client uptake, while continuing to strengthen our business by driving efficiencies and significant cash flow. Specifically, the animations provide sports bettors with data-driven details that can help them to make more informed betting decisions during games. We cover a huge number of sports internationally, but we also pride ourselves on the depth of our data. From traditional stats to power a box score, to player tracking stats with XY coordinates.

While AI plays a critical role in the platform, Turner emphasized that manual quality assurance remains vital. Sportradar employs professional scouts to double-check game data for accuracy, ensuring it meets the high standards required by teams like those in the NBA. During EQT Expansion Capital II’s investment period, Sportradar has grown significantly, both in terms of top-line and profitability. Organic growth of the Company was supplemented with selective add-on acquisitions, which allowed Sportradar to broaden its product portfolio and geographic reach.

“There was very little consistency and sparse adoption of service level metrics, key performance indicators, and measurement of service level indicators against a service level objective,” he says. One of the company’s engineering principles that remains in the new organizational structure is the autonomy of its teams. “We believe that our squads and tribes should be free to choose the technology or tooling they’re comfortable with and believe is best for what they need,” says Scott. “We’ve put a governance and alignment layer in place that enables their autonomy while ensuring consistency in exposing key metrics. Obviously, New Relic plays a very large role in helping us do this.” By clicking this checkbox, you consent to having your phone number processed by the Sportradar Group to contact you in the future regarding our products and services. Blaz Zitnik, SVP, Betting Entertainment at Sportradar, has seen firsthand how the sports betting landscape has evolved.

As the global leader in sports data intelligence and technology, Sportradar monitors and delivers insights from more than 400,000 matches annually across 60 sports categories. The company is the official partner of the NBA, NHL, and NASCAR, as well as FIFA and UEFA and is also the only provider entrusted to work with the U.S. sports leagues in an official capacity to distribute sports data (NBA and NHL) around the world for betting purposes. Sportradar’s sports betting, entertainment, and integrity products and services are relied on by more than 1,000 companies in 80 countries.